How to Turn One Blog Post Into 12 Pieces of Content
You just published a great blog post. Now what? If you share the link once on Twitter and move on, you're wasting 90% of that content's potential. Here's exactly how to turn one blog post into 12 platform-ready pieces.
The 12-Format Breakdown
Each platform has unique conventions. Here's how to adapt your blog post for each one:
1. Twitter Thread
Extract the key points from your blog post and structure them as a numbered thread. Start with a hook that creates curiosity, then deliver one insight per tweet. End with a call to action back to the full post.
2. LinkedIn Post
LinkedIn rewards storytelling and professional insights. Take the core lesson from your blog post and frame it as a personal experience or professional observation. Use short paragraphs and line breaks for readability.
3. Instagram Caption
Pull the most quotable or visual concept from your post. Write a caption that hooks in the first line (before the "more" cut), use emoji sparingly for visual breaks, and include 5-10 relevant hashtags at the end.
4. Email Newsletter
Summarize your blog post with a compelling subject line. Add a personal introduction, share 2-3 key takeaways, and include a link to the full article. Keep it scannable with headers and bullet points.
5. Blog Summary
Create a condensed version — the key points, quotes, and takeaways in 200-300 words. Perfect for content aggregators or as a teaser on other platforms.
6. YouTube Description
If you create a video version, the description should include timestamps, key points covered, relevant links, and a brief summary optimized for YouTube search.
7. Facebook Post
Facebook favors conversational content that prompts discussion. Frame your blog post's topic as a question or relatable observation, then invite comments.
8. TikTok Script
Distill your blog post into a 60-second spoken-word script. Lead with a hook ("Here's something most people get wrong about..."), deliver 3 quick points, and end with a CTA.
9. Reddit Post
Reddit values genuine, community-first content. Adapt your blog post as a discussion starter or helpful guide for a relevant subreddit. Avoid self-promotion — lead with value.
10. Podcast Show Notes
Structure your blog post as episode notes with timestamps, key takeaways, and mentioned resources. Perfect for audio content creators.
11. Carousel Slides
Break your blog post into 8-10 slides, each with one key point. Great for Instagram and LinkedIn carousels.
12. WhatsApp / Telegram Message
Create a concise, shareable message version — the key insight in 2-3 sentences with a link. Perfect for direct sharing and group chats.
The Fast Way
Doing this manually for every blog post takes hours. Tools like fumbl automate the entire process — paste your blog post in, select your formats, and get all 12 versions in seconds. Each one follows platform-specific best practices automatically.
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